The culinary institute of Israel


When Bishulim Culinary School was established over 20 years ago, the cultural culinary field in Israel was at a starting stage. Since then, Israeli cuisine has rapidly found its place and palate with its fusion of Arab, Mediterranean, and Jewish cuisines. The quick rise to the global scene became our source of inspiration: one that represents innovation, creativity, and courage. We turned these principles into the brand story and brought it to life through strong graphic language, and a bold statement: Bishulim - The Cutting Edge of Culinary Art.


Stills and video: Bishulim School, Haim Yosef, Robi Michael | Studio photography: Dan Perez | Printing production: Printeria


Art Directing, Brand Strategy, Branding, Packaging, Print, Social