Building a culture of preservation


Buildings shape our culture. Guided by this insight, we set out to create the branding for Fresco. With decades of preservation expertise, Fresco not only preserves culture but also leads a culture of preservation in Israel. A culture of responsibility, professionalism, and attention to minor details, drawing a sustainable line between the past, present, and future. The visual language combines delicate architectural illustrations with bold colors inspired by the world of construction.


Strategy collaboration: Ravid Taiber


Brand Strategy, Branding, Packaging, Print, Web Design