Empowering Elements


In delving into the creation process of Zozi's jewelry, we unearthed recurring raw elements, a hidden language comprising six distinct symbols. These became the core of the new branding. The wings, the spear, the horns, the sun and the moon, the snake and foliage gave birth to a feminine entity, one that represents not only the jewelry creator Zehavit, but also the woman for whom she designs. A multifaceted woman. free, passionate, powerful yet soft, a warrior and a mother, one who is connected to the forces around her as much as to those within her.


Studio photography: Aya Wind | Location photography: Tal Brushel


Art Directing, Brand Strategy, Branding, Packaging, Print, Web Design