White City Group

Urban Creation


White City Group comprises visionaries who set the tone for real estate development in Tel Aviv. Over the past two decades, the group has shaped Tel Aviv's skyline, preserving the past, designing the present, and outlining the White City of tomorrow. Through branding, we redefined the term 'White City' - from UNESCO's Tel Aviv conservation project (which formed the basis for the group's business growth) to their entrepreneurial worldview. ‘White City’ as a viewpoint, a blank canvas, an open space of endless opportunities for urban creation.


Artistic management: Eden Golan (White City) | Strategy collaboration: Ravid Taiber | Stills photography: Noam Preisman, Amit Geron | Videography: Maayan Blech


Art Directing, Brand Strategy, Branding, Naming, Print, Web Design